About SM Closet

At SM, we believe that dressing up is a form of magic. It is not just putting on a piece of clothing and looking good, but a form of expression of oneself.

Inspired by the age-old customs of a woman effortlessly adorning herself with the graceful Indian attire for every little occasion of her life, SM Closet’s aim is simple- to create clothing every woman can access and feel empowered in.

With our truly ethereal and unique collection of ethnic wear, we are the one-stop-shop for all Indian festivals, weddings and occasions offering a vast range of traditional ensembles to choose from. 

Mission:

At SM, we pride ourselves on our ability to provide our customers with a wide selection of traditional Indian clothing that is both beautiful and durable. We believe in the power of tradition, and we strive to bring this tradition alive in a modern context. We also want to make it easy for our customers to find exactly what they’re looking for at a price point that is suitable to them—and we want them to be able to do it all from one convenient place: our online store!

Vision: 

SM Closet is a women’s wear brand that specializes in creating outfits for women who want to look and feel stunning. Our vision is to make dressing up not a task but a tool to express yourself in the most charming way possible. We make sure to create not only the perfect clothes, but also a way to bring back an ancient experience into our modern world.

Our Promise

We are committed to creating clothing from scratch that is minimal and quality, so you can look your best no matter what your style is. We design our items with the goal of making them timeless, so you can pass them down for generations to come.